FOUR STEPS TO SOCIAL MEDIA STORYTELLING

  • Every minute of every day users post 49,380 photos on Instagram.

  • Every minute of every day 2,083,333 Snaps are shared on Snapchat.

  • Every minute of every day users send 473,400 Tweets.

It’s no secret that we, as a society, are overwhelmed by content. The sheer amount of information and data coming at us is incredible. The sixth edition of Domo’s “Data Never Sleeps” study reports over 2.5 quintillion bytes of data are created every single day, and that by 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth.

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MORE THEM, LESS YOU

“If a story is not about the hearer he will not listen.” – John Steinbeck

For a story to resonate, it has to resonate on a deeply personal level. It needs to feel familiar, relatable, like it was written (orchestrated, filmed, illustrated – we know that stories are so much more than words) for you. Steinbeck went on to write that the stories that stand the test of time were about everyone – deeply personal and familiar.

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